Today’s Outside of the Box Entrepreneur Series is excited to introduce you to Kimra Luna. I was first introduced to Kimra through her Facebook Group Freedom Hackers. A community now of more than 30,000 members supporting various areas of the entrepreneurial space. I believe, a community can only be as strong as its leader and the realness, professionalism and success Kimra brings is unmatched. Her story of the “come up” isn’t only inspiring, but her endless value and transparency is truly remarkable. Take this in, in one year taking her business from zero to almost one million dollars.
Kimra has been featured on websites including Farnoosh.TV, Chris Ducker.com, Female Entrepreneur Association.com and has been a speaker at Nathalie Lussier’s Off The Charts Live. More recent interviews with one of my favourites Gary Vaynerchuck and Forbes.com to name a couple more. It’s funny, I was almost nervous to ask Kimra to take part in this series – unsure why – so when I sent the interview questions off … There they were, answered. Was a moment. So without further fan girl moments from me, get to know Kimra Luna, personal branding and online business strategist.
What sparked your drive to become an entrepreneur?
Entrepreneurship is in my blood and I’ve been finding creative ways to make money from doing things that I love since I was a teenager.
Growing up in Boise, Idaho, I fell into the punk rock scene. I quickly found that very few of my favorite bands came to my town to play, so I decided to take matters into my own hands.
I scoured album sleeves to find contact information for the bands and wrote to them to see if they’d come play. If they agreed I’d sell tickets, book a venue, and make sure the band had a pumped up audience to play to.
You’ve been selected as an “out of the box entrepreneur” would you agree with this statement?
I’m the epitome of an “out of the box entrepreneur” and I love to break the rules that have come to be accepted in the online business world. So many of my peers seem hell bent on creating products that are as passive as possible in terms of delivery.
I’m active in my Facebook groups every single day and inside of my paid program, Be True, Brand You, I answer every single question during my office hours.
I guess another thing that’s pretty “out of the box” is that I truly treat my community like a family. At conferences I’ll arrange meet ups for my Freedom Hackers in my hotel room and we’ll all sit around and chill while masterminding and moving our businesses forward.
If you could have given yourself a piece of knowledge or advice when you started what would that be?
I very much live by the words “just do it.” I believe wholeheartedly in acting on my intuition and I rarely sit on an idea for long. In all honestly I think I’ve always been this way – the only difference now is my “just do it” moments are much, much bigger.
To what do you attribute your success? What would say are the five key elements for starting and running a successful business?
I’m very open with my audience about the fact that I am where I am today because I figured out how to get my business in front of a crap ton of people.
For me the most important elements for starting and running a successful business are:
Listening. If you want to be a successful entrepreneur you’ve gotta learn to listen in order to figure out what your followers really want and need from you.
Speed. If you want to get ahead in business, you can’t afford to let the grass grow under your feet. If you have an idea for a new training or product, it’s important to get it out there fast.
Consistency. Getting a business off the ground doesn’t happen overnight, even though it might appear that way sometimes. To be successful you absolutely have to show up consistently every single day.
Providing Value. If you’re serious about attracting an audience of raving fans, it’s essential to add value to your audience every single day.
Mastering Tech. We live in a time when there is so much fantastic technology available to us, helping us connect with other people. If you’re really serious about serving your audience, you have to get serious about utilizing the best tech available to connect with it. Right now for me that’s Facebook ads, webinar technology and Facebook live-streaming.
Who has been your greatest inspiration and why?
I’m inspired by so many people online. One of the first people I began following was Pat Flynn of Smart Passive Income. He’s so genuine, down-to-earth, and seems to have found this great balance between being a parent and a kickass business owner. He has my utmost respect.
When the readers would like to get in touch with you, what is the best way for them to do so?
The very best place to connect with me is in my Facebook group, The Freedom Hacker’s Mastermind.
How real was that? I’m sure you gained as much value and even as much insight into the reality of entrepreneurship through this small snippet of what was shared through this interview with today’s “outside of the box entrepreneur”. Comments and Feedback always welcome – either by signing in below, or emailing me at firstname.lastname@example.org
The entrepreneurs who have participated throughout this series, have done so in donating their time. Always serving, endless value, leading from the front.
When I began this series of interviews, reaching out to successful, full time, entrepreneurs, I had one purpose – for this information to touch someone, somewhere who might be thinking of giving up. Reaching someone who needed to know that entrepreneurship isn’t always rainbows and awesome sauce – but there’s a real hustle, a real grind. Know that if you put in the work, success is inevitable.
Thank you for reading